Marketing built on Knowledge, Action & Storytelling.

I help B2B businesses connect the dots between content, campaigns, and commercial outcomes. Every project I take on follows this principle: clear thinking, consistent action, measurable growth.

Neon sign on a dark wall displaying 'WHAT IS YOUR STORY?' in blue letters, with a cluttered desk underneath it containing various office supplies and two black office chairs.

Services designed to drive measurable growth.

My services are built around the KAST framework, combining Knowledge, Action, and Storytelling to deliver marketing that drives measurable growth.

    • Marketing strategy & positioning

    • AI search optimisation: research-led optimisation for AI-driven search and discovery

    • SEO research, keyword planning & optimisation

    • Content and performance audits

    • Campaign planning & automation

    • Conversion rate optimisation (CRO)

    • Go-to-market execution

    • Content creation (blogs, eBooks, landing pages etc.)

    • Brand messaging & tone of voice

    • Email marketing & social storytelling

Kim Stuart-Thomas, founder of KAST Marketing. She has short brown hair and is wearing a light blue and white striped button-up shirt. She's smiling at the camera, standing indoors with a blurred window background.

About me

I’m a freelance digital marketer with nearly a decade of experience leading marketing for a successful global tech business. I help B2B organisations clarify their positioning and turn marketing into a focused driver of growth.

I combine strategic thinking with hands-on execution, developing clear marketing strategies and bringing them to life through strong content, persuasive copy, and well-executed campaigns. From GTM strategy and SEO / AI Search Optimisation to conversion optimisation and sales enablement, my focus is on making complex offerings easy to understand — and compelling to buy.

Let’s build marketing that moves the needle.

Whether you need a one-off campaign or ongoing strategic support, I’ll help you bridge the gap between marketing activity and business impact.